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Adam Xu, Partner, OC&C Strategy Consultants

Adam Xu

Partner at OC&C Strategy Consultants

Shanghai, China

About Me

My personal goal is to apply the best ideas and theories in management science to resolve the business problems in China and, by doing that, help my clients successful. It is especially fun and rewarding to do so today because of the rapid economic transformation China is undergoing.

I have extensive strategy consulting and consumer research experiences in the consumer & retail sector. As a strategy consultant, I have conducted extensive projects on developing the China entry or growth strategy, including supporting M&A and JV partnership assessment. In particular, my practising emphasis are two areas: 1. Go-to-market (i.e. from channel strategy, sales & marketing operating model, pilot design and market test); 2. Digital -- helped the client to formulate the digital strategy and develop new business model based on the latest internet /digital technologies in China. 

I am a Partner for OC&C Strategy Consultants. I am based in Shanghai China, with a sector focus for Retail, Consumer and Leisure, and functional focus for China growth, Go-to-market and Digital

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