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Matt Coode

Partner at OC&C Strategy Consultants

London, United Kingdom

About Me

Matt works principally with our clients across the retail and leisure sector.

His retail client work spans the full ecosystem, through range development, proposition design and delivery, channels to market and operating logistics.  He supports our clients in the development of actionable strategies that are challenging but sympathetic to the operational realities and culture of their business. 

He has recently combined these skills to deliver rapid transformation and turnaround plans for retailers across Europe.

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Who'd be a landlord? The impending fall of retail rents

Most commentators seem to be missing the bigger picture when commenting on House of Fraser's public admission that it is considering a...

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The perils of losing the human touch

Latest estimates place over 40% of jobs in the retail sector are at risk from automation. That would result in over 2 million lost roles...

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Augmenting the reality of fast fashion

It would be easy for retailers to underestimate the significance of the announcement this week that Zara is rolling-out augmented reality...

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Sleeping with the Devil or an angel In disguise?

News today of French grocer Casino's partnership agreement to sell its products through Amazon further illustrates how traditional...

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Look East: The New Frontier For eCommerce Innovation

Further evidence of the rapid pace of innovation and disruption in Asian eCommerce.

Retailers increasingly need to see China not just as...

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