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James Walker

Partner at OC&C Strategy Consultants

London, United Kingdom

About Me

Strategy consulting leader and global analytics pioneer. A mix of senior partner consultancy positions (Accenture, Prophet, Strategy&/ Booz, OC&C), board director in global advertising (JWT, MindShare), and leading successful entrepreneurial analytics/ digital start-ups from inception to exit (Brand Science, Edge, MOFILM). I have a strong track record in creating long-term value for my clients, partners, and collaborators, and building a lasting legacy.

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Omni-channel is dead

Omni-channel is dead

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Build your analytics Agartha

Build your analytics Agartha

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Here's looking at SKU, Kid

Here's looking at SKU, Kid

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Omni-channel is dead

We've sent flowers and written a nice note. I think the eulogy was kind.

But Omni-channel is dead, and retailers need to focus. It was a...

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unknownx500

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Can SKUs ever be brands?

One of the delights of my job is the occasional serendipitous meeting with a marvellous executive who makes you think afresh. And so it...

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unknownx500

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