Interesting to see Costa Coffee's latest innovation aimed at driving a switch to reusable cups.
The 'clever cup' integrates contactless payment so that customers can simply tap their cups on the contactless payment device to complete payment.
The increased convenience should act as a further incentive for customers to remember their reusable cup and in doing so to start to form the 'good habits' that sustainable consumerism calls for.
Of course it will require them to manage another payment device and account - so there is some cost to the convenience.
Clearly this is a great example of a broader trend of tech enablement in retail - where the quest to drive 'speed and ease' for the digital generation is as critical in the real world as it is online.
Costa Coffee launches contactless reusable cups Barclaycard has joined forces with UK chain Costa Coffee to launch a reusable coffee cup with integrated contactless payments technology that enables users to pay for their caffeine with a wave of their mug. Available in all Costa Coffee stores later this month, the Clever Cup costs £14.99, with a £1 donation from every sale going to the Costa Foundation. The cup has a silicon base with a contactless chip that can be detached for ease of washing. Owners can use the cup to make purchases in Costa, or anywhere else that accepts contactless payments. "Contactless technology has become increasingly prominent in our daily lives and through the launch of the new Costa / Barclaycard Clever Cup we hope to appeal to those tech-savvy customers to help facilitate and drive environmentally friendly behaviour."