The recent findings from the UK's competition watchdog point to an interesting potential intervention in the online travel market - and one which may give leisure companies an opportunity to make a decisive stand to regain ownership of their customers.

The CMA review is at an interim stage but already talking of a number of actions against hotel booking sites. Amongst the issues identified are search results that reflect commission rates paid and a number of tactics to drive up customer conversion rate.

It seems likely that the impact of addressing these concerns may well be a reduction in conversion rate, increased customer acquisition costs and potential pressure on commission rates. 

If these effects are felt then it does allow for a potential rebalancing of economics back towards companies own direct channels - an objective that many have been working hard to achieve. 

Perhaps this creates a catalyst for some decisive action to reclaim the direct relationship with the customer - but with such firepower amongst the OTAs it's likely to be a short lived opportunity so companies should act now while the gloves are at least temporarily back on.