Davids and Goliaths share the gold

Tuesday 19 June 2018

Article

Last week’s Grocer Gold Awards were a great reflection of the competitive dynamics at work across the FMCG landscape. Winners amongst brand owners ranged from insurgents like Lily’s Kitchen building a loyal following for their premium pet food through to big established brands like Anchor and Budweiser who have worked hard to remain relevant and executed brilliantly at scale.

A good reminder that, whilst there’s arguably never been a better time to grow small distinctive brands, the power of big brands is not dead. There’s all to play for wherever you sit in the competitive landscape and a greater array of brand building tools and approaches than ever before.

Perhaps it’s time to update an old adage for today’s animal-friendly times and say that in the 21st Century there’s more than one way to feed a cat…

Experts in this insight:

Subscribe to our Insights

Find out more with our newsletters and insights 

Subscribe

We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details please read our Cookie policy.